The sun at the horizon,

The stars hot and bright,

This is the end of an eclipse,

This is the dawn of a new era.

Welcome to genesis 1.0- the first virtual fashion drop in India


reflective pants set.jpg

The Reflective Co-ord set

How does it work?

We put our brain juices to work and created an entire collection of virtual garments in fun colours that are designed to reduce environmental impact.

High on tech, performance and impact, these garments follow the Toyota Production System (TPS) to ensure low waste and high quality. 

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Our garments are designed on computers but are made for and by humans. Since, you're not a bot we've put down some obvious questions that may come to mind while you're here.

1. Are the garments digital?

No, when you place an order from the digital garment collection, we'll begin manufacturing it for you. So you will receive a physical product.

2. Is the digital representation accurate?

Yes, we've used specialised softwares to create these garments. The properties of the materials, seams and details have been incorporated to give you a true-to-life representation of the garment. 

3. Can the garments be customised?

Yes, on the product page you'll find the option to key in your measurements or you could choose from our preset sizes.

4. Are there any non-digital garments?

Yes, of course! You can shop our upcycled line MADE FROM NOTHING here and our luxury Prêt 2020 collection here

Don't Wear Out The Future


We are a young designer label from India creating wearable aesthetic clothing using innovative methods that are engineered in our studio. We are makers of thoughtfully crafted, intelligently designed fashion with a high sustainability index.

Read more about us here

Incase you didn't know,
Our 2020 collection was
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Image by Klára Vernarcová

We are